Susan A. Lund is the President of MR3, a Metrics-Driven Sales and Productivity Consulting firm in Minnetonka, Minnesota. Susan has 30 years of experience in business, sales, sales leadership, sales coaching, sales training, productivity and executive coaching. Prior to founding MR3, she hired, trained, coached and motivated more than 3,000 executives, sales and marketing executives, managers and sales reps, and led a sales team from $5.2M in sales to $139M in sales in less than three years.
Clients hire Susan when they are at a critical juncture in the marketplace as a result of increased competition; a merger or acquisition; sales force expansion; or a need to differentiate their company, products and services. Clients also hire Susan to gain fast adoption of a new product launch and pivot quickly to gain a competitive advantage, accelerate revenue and achieve results fast. She has positively impacted more than 10M people globally and $20B in revenue growth.
Susan is an author, expert, speaker, trainer, coach and consultant with experience in medical, financial, technology and non-profit industries. She has an undergraduate degree in organizational communication, a M.A. degree in human development with an emphasis on adult learning, instructional design and productivity. Susan has acquired an Executive M.B.A. from The University of St. Thomas and Executive Certifications in Strategic Marketing and Strategic Finance from Wharton and the Kellogg School of Business at Northwestern University.
She is a certified coach, speaker and member of The John Maxwell Team.
She has personally developed and coached three teams from ordinary to extraordinary performance to earn awards as the #1 Sales Leader, President Club winner. She has distinguished herself as the premier consultant for helping organizations grow revenue and increase productivity to create predictable, sustainable and profitable results fast.
Her proven track record in business, sales leadership, speaking, training, coaching and consulting is equaled only by her ability to help senior executives, sales managers and sales professionals achieve dramatic sales growth and gain a competitive advantage.
During her career, Susan has served global Fortune 500 companies and emerging growth organizations. She has demonstrated results in sales, marketing, leadership and sales force effectiveness for companies including General Mills, Johnson and Johnson, NAMIC, Mallinckrodt Medical, Schering Oncology/Biotech, ev3 Medical, Medtronic, Wells Fargo, Community Reinvestment Fund, Thomson Reuters, Ameriprise Financial and Advisor Net Financial.
Susan lives in Minnesota with her husband. She enjoys spending time with family, being outdoors and giving back to the community.